An Apple a Day . . .


Great post ( on the GigaOM Apple Blog today about Apple’s lobbying efforts — or lack thereof. Like Microsoft, Google, and other heavyweight companies, Apple will have to become more active in Washington. They’ve simply become too big, and they have an ever increasing target on their backs. But "active" doesn’t have to mean blanketing Washington with money. Like all things Apple, the company can craft and execute a carefully considered strategy, leveraging the strength of their brand, to connect with policy makers in DC. 


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Posted in Apple, Articles, Howard Schweitzer, Lobbying, Tech, Washington, D.C.

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For many businesses, nothing seems more remote than the maneuvering of Beltway insiders. But what happens in Washington and in state and local government is critically important to your company and your industry. With government more involved in business than at any time since the 1930s, organizations that can negotiate the government labyrinth of politics, policy, and process will come out on top.
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